DUDA supports & extends to indigenous brands like ‘Anghya’, which serves as a platform for marketing traditional handicrafts, naturally processed food products, and intricately designed handloom items. Anghya plays a crucial role in creating sustainable livelihoods and income generation for local entrepreneurs and farmers.  DUDA has participated in the 3^rd Edition of the Autumn Festival held from 18^th to 20^th October 2024 at Nagaland House, New Delhi.  The event featured the Department of Under Developed Areas (DUDA) showcasing its brands:  Mongken, Anghya, and Naturally Nagaland.  This festival aims to celebrate and promote local culture, crafts, and products, highlighting the rich heritage of Nagaland in anticipation of the upcoming 25^th Edition of the Hornbill  Festival.

Mongken, Anghya and Naturally Nagaland stall, displaying traditional handicraft, food products and handloom products